Sony FW-98BZ53L, 98", Display

The BRAVIA FW-98BZ53L is a professional 98-inch 4K Ultra HD HDR display that impresses with its stunning picture quality, technical innovation and sophisticated design. With its glare-free, deep black coating and state-of-the-art image processing technology, it sets new standards for presentations, digital signage and interactive applications in business and public environments.

Technical data at a glance:

• Screen size: 98 inches
• Resolution: 4K Ultra HD with HDR
• Brightness: 780 nit, with peaks up to 1500 nit
• Technology: Cognitive Processor XR™ with XR Colour, XR Clarity and XR Motion
• Coating: Deep black, anti-glare surface
• Memory: 32 GB internal memory
• Ports: Side-accessible audio, video and network interfaces
• Flexibility: Portrait and landscape modes and tilt from -15 to +20 degrees

Absolute clarity thanks to deep black, anti-glare coating
Thanks to the special coating on the screen surface, the BRAVIA FW-98BZ53L offers outstanding picture quality even in brightly lit rooms. This technologyreduces reflections and increases contrast by diffusing incoming light and minimising glare. The result is lifelike colours and dynamic details that are equally impressive in retail shops, conference rooms or classrooms.

Innovative image processing with Cognitive Processor XR™
The Cognitive Processor XR™ from Sony takes the viewing experience to a new level. It analyses image data in real time and adjusts contrasts, colours and movements so that they optimally correspond to human perception. Thanks to technologies such as XR Colour, XR Clarity and XR Motion, images are not only displayed more realistically, but also more smoothly, which is particularly impressive in fast-paced scenes.

Brilliant brightness and Full Array Local Dimming
With a brightness of 780 nit and peak values of up to 1500 nit, the display remains visible even in direct sunlight or bright lighting. The Full Array LED technology enables precise adjustment of the brightness to the respective scene, making bright areas appear more intense and dark areas even more saturated. This function also saves energy and improves the overall efficiency of the display.

Flexible and well thought-out design
The BRAVIA FW-98BZ53L wasdeveloped for professional applications and scores with ergonomic details. With a weight that is 20 kg less than the previous model and integrated carrying handles, it is easier to transport and install. Side-access ports make installation easier, while the option of portrait and landscape installation offers versatility.

Professional features and ease of use
The display offers specialised settings that make it ideal for use in corporate environments. Features such as input locks, USB-based configurations and integrated signage-free software enable quick and easy customisation. In addition, the device supports popular tools such as Google Meet, AirPlay and Chromecast, making wireless collaboration and presentation a breeze.

Sustainability and innovation combined
Sony has focused on sustainability in the development of the BRAVIA FW-98BZ53L. The energy-efficient LED technology reduces power consumption, while durable materials minimise the ecological footprint. This makes the display not only a technological but also an environmentally friendly choice for any application.

The BRAVIA FW-98BZ53L combines technical perfection with sophisticated functionality and is the ideal solution for sophisticated presentations, vibrant digital signage and interactive applications.