10.1. We use the marketing and remarketing services (“Google Marketing Service”) by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, US, (“Google”) on the basis of our justified interests (interest pertaining to the analysis, optimisation, and economical operation and safety of our Online Offer pursuant to § 6 (1)(f) GDPR).
10.3. The Google Marketing Services allow us to only present advertisements for and on our website that are better tailored to the potential interests of Users. If a User is shown e.g. advertisements for products in which he has shown interest other websites, this is referred to as “remarketing”. To this end, on accessing our and other websites with active Google Marketing Services, Google immediately executes a code and includes so-called (re)marketing tags (invisible graphics or code, also referred to as “Web Beacons”) into the website. These allow for the storage of a unique cookies (small file) on the User’s device (or comparable technology). The cookies can originate from various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, or googleadservices.com. This file includes information on the websites visited by the user, in which content interest has been shown, which offers have been clicked on, further information on the browser and operating system, referring websites, time of visit, as well as further information about the use of the Online Offer. In addition, the User’s IP address is logged. We inform Users that the User’s IP address is truncated by Google within EU member states or other parties to the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the US and truncated there in exceptional cases. The IP address is not collated with User data within different Google offers. The aforementioned information can be connected by Google to similar information from other sources. If the User subsequently visits other websites, he might be shown advertisements tailored to his interests.
10.4. User data are pseudonymised for processing within the scope of Google Marketing Services, i.e. Google does not store or process the User e-mail address or name, but rather the relevant data related to the cookie within the pseudonymised User profile. Google does not manage and display advertisements for and to a specifically identified person, but rather for the owner of the cookie, regardless of who the owner is, except for those cases in which Users expressly consent to Google’s processing of these data without pseudonymisation. The data gathered by the Google Marketing Services about the Users are transmitted to Google and stored on Google servers in the US.
10.5. The Google Marketing Services used by us include the online advertisement programme “Google AdWords”, each AdWords customer receives a unique “conversion cookie” within the scope of Google AdWords. As such, cookies cannot be tracked through the websites of AdWords customers. The information gathered through these cookies are used to compile conversion statistics for AdWords customers who opted for conversion tracking. The AdWords customers are provided with the overall number of Users who clicked on their advertisements and were subsequently forwarded to a website which includes the conversion tracking tag. However, they do not receive information that allows for the personal identification of Users.
10.6. We can optionally also use the “Google Optimizer” services, which allows us to perform so-called “A/B testing” to track the effects of certain website modifications (e.g. input field changes, design changes, and the like). Cookies are stored on User devices for these test purposes. All User data are solely processed in a pseudonymised manner.
10.7. We might additionally use the “Google Tag Manager” to include and manage Google analysis and marketing services in our website.
10.9. If you wish to express your objection to interest-based advertisement through Google Marketing Services, you can use the opt-out and settings possibilities provided by Google: http://www.google.com/ads/preferences.